Amal Hihi


Amal is an International Executive & Team Coach with over twenty-five years of experience in business development, managing in multicultural contexts, leadership training, and executive coaching.

She founded Shine Groupe in 2010 where she provides mentoring, coaching and leadership training programs for organizations in several countries in Africa and Europe.


Amal is also Africa Director & Trainer at PICOACH, an accredited coaching training program by the International Coach Federation Program (ACTP). Amal is the author and designer of the coaching method S.O.L.A.I.R.E


Her passion for human relationships always makes her a partner to clients to help them discover their purpose and to be aware of their potential and how to work with new dynamics which lead them to high performance. Amal is a Professional Certified Coach by ICF, TTI INSIGHT Certified Practitioner, PNL certified Executive Leadership program certified by HEC PARIS TCC Certified (thérapie cognitive et comportementale).

She has been an Ambassador of ICF Synergies and General Secretary of ICF Morocco Board


Coaching themes

  • Business & Exécutive Coaching
  • Career Coaching
  • Team Coaching
  • Inter cultural Coaching
  • Communication Skills
  • Emotional intelligence
  • Organizational Leadership Development
  • Work-Life Balance