Sarah Jessie Appiah


Sarah Jessie Appiah is a Transformational Leadership Coach, an Executive Director of the John Maxwell Team, and a Marshall Goldsmith Stakeholder-Centred Global Executive Coach who shares her time between Geneva and Africa.

She holds a Professional Diploma and  an MBA from Open University of the United Kingdom. Sarah worked for almost three decades with the United Nations in the area of developmental aspects of international trade for small and medium-sized enterprises in developing countries in Africa, South America, Economies in Transition in Europe and in Asia. She held various office managerial positions for HR-related matters (performance appraisal; learning and development and policy); Event Management for her organization’s Flagship Programme for National Export Strategy Development.

She collaborated with Beautiful Soul Afri’CAN, a Senegalese-based Personal Development Consulting and Training Organisation, to bring well-being and transformation to the continent of Africa using the “Positive Accelerator Approach”.  She designed, delivered and facilitated customized training and developmental programmes for her clients and was the Lead Executive Coach and a Practitioner for Psychometric Tools eg. MBTI, DISC, 360 degrees Global Leader of the Future Assessment.

She partners with the John Maxwell Team in national transformation for countries in Latin America, (Paraguay and Costa Rica) and is a certified Global Priority Consultant /Facilitator in the Round-tables methodology for training in-country facilitators for transformation.

Sarah Jessie is the Founder and Principal of SJA Associates, a Personal Development and Consultancy that supports high performing individuals, teams and organizations committed to a positive leadership culture based on values.  In addition, she is a Partner for the Centre for Transformational Leadership, Africa based in Ghana. She is passionate about developing and mentoring younger women and she runs a yearly “give-back” project for an exclusive and selected number of aspiring and promising Start-up Women Entrepreneurs./Professionals.

Sarah Jessie is committed to contribute to the betterment of her continent and spares no effort in collaborating with all like-minded individuals, to build a legacy for future generations.  She believes that this can be achieved through positive and values-based leadership.  Everything rises and falls on leadership!